Several of the projects Indigo did for Actuate in 2002 and 2003 have had a substantial impact on our performance. They base all their recommendations on rigorous quantitative analysis, they’re not afraid to roll their sleeves up to make what they recommend happen, and they work well with everyone in our organization. Nobby Akiha, Vice President Marketing, Actuate Corporation When you sell hundreds of books and software titles to millions of individuals and businesses, targeting your efforts is critical. Using in-depth analysis and a rigorous process, Indigo not only helped us focus our business strategy but gave us the tools to put the plan into action and make it successful. Sandy Coury, Sr. VP of Marketing and Business Development, Nolo Indigo Partners are highly productive senior professionals with experience across the marketing mix. They know how to address our customers and partners with high impact messaging, and their contributions have been invaluable. Beth Johnson, VP of Marketing Services, Plantronics My experience with Indigo Partners has been outstanding. The combination of conceptual insight and concrete business capabilities was super. Our project required deep customer insight and Indigo Partners designed a customer validation tool that helped us develop a strategic understanding of the opportunity we were investigating that I am sure we would not have been able to achieve without Indigo Partners involvement. I recommend Indigo Partners unconditionally. Mike Cornell, Incline Innovation LLC, working with El Camino Hospital Autodesk is a fast-paced environment. When we needed hands-on project management for some innovative, but complex, product releases, we turned to Indigo. They understand our culture and customer-focused approach, and they bring a high level of passion and commitment to making the entire project a success. Rak Bhalla, Autodesk Instill hired Indigo Partners for the second year in a row to conduct our Customer Satisfaction Survey. We are very pleased with the results and we continue to use the feedback to improve our products and services. Indigo Partners' expertise in developing the questionnaire, conducting the research and interpreting the results is highly valued. Indigo Partners is always very professional and responsive throughout the process. Jeff Smith, Senior Director of Marketing, Instill Corporation Indigo Partners has demonstrated the ability to work with senior management to develop and implement concrete strategies and business models for Internet companies. Kleiner Perkins has recommended them to portfolio companies with positive results. Russ Siegelman, General Partner, Kleiner Perkins Caufield & Byers Kleiner Perkins recommended Indigo Partners to help us prepare a strategy to enter a new market. Indigo worked with our senior management team to create a consistent, focused strategy that obtained the funding we requested from our investors. John Brandon, CEO, Academic Systems Indigo Partners quickly came up to speed on our issues and helped us productize and launch two of our technologies. They assisted in developing and implementing the product strategy, working efficiently with our engineering, sales and marketing teams. Indigo Partners also conducted market research that was valuable in helping us to better understand our target customers and their requirements. Dave LaDuke, VP of Marketing, Linuxcare Indigo Partners managed our entire marketing department for three months while we recruited a Vice President of Marketing. Their energy and focus helped us build momentum instead of standing still while recruiting. Mike Braun, President and CEO, Neuron Data Indigo zeroed in on the issues critical to our web site strategy and provided concrete, real world requirements, budgets, and implementation plans for enhancing our rapidly growing Internet presence in a key market segment. Gerald Johnson, VP, Academic and Librarian Relations, West Group Indigo Partners' understanding of web business models and market entry issues helped us make intelligent decisions quickly. Chris Misner, VP, Marketing and Business Development, Backflip Indigo's in-depth analysis resulted in recommendations we needed to quantify our opportunity in a new market segment. Melissa Baten Caswell, Director, Industry Solutions, Calico Commerce Indigo Partners substantiated their recommendations with invaluable independent data to help focus our efforts on the strategic needs of our ISV community. Mark Bercow, VP Strategic Alliances & Platform Development, Palm Liz Bradley of Indigo Partners is a strong strategic thinker who was instrumental in developing our business planning and presentation materials for funding. She put in 150% to get us up and running. She also guided us through the initial phases of developing and implementing the NapaStyle brand. Michael Chiarello, Founder and CEO, NapaStyle Inc. I have worked with Liz Bradley of Indigo Partners again and again for years, and she is one of the best strategic marketing people with whom I have come in contact. She has a tremendous ability cut through the clutter and make important strategic recommendations. Bill Hannemann, former CEO Giro Sport Design and US Sports Liz Bradley of Indigo Partners acted as a strategic and tactical leader of the marketing group. Within weeks, Liz understood the complexities of our industry and recommended strategic and organization changes that were immediately implemented, without causing disruption to our existing organization. Beth Cross, CEO and President, Ariat International Liz Bradley of Indigo Partners managed our initial Netscape Netcenter positioning project in 1998, which included target market research, brand positioning and a $15M advertising plan. She helped impose discipline and focus in a time of extreme growth and change. Lynn Carpenter, Vice President, Marketing Netcenter. Karen Matthys of Indigo Partners developed a clear framework and guidelines for naming products and solutions for the Netscape Enterprise Business. Indigo Partners quickly came up to speed on our product lines and took the initiative on developing and building consensus. Judy Logan, former VP Marketing - Netscape Communications Karen Matthys of Indigo Partners led the creation of a new brand image and strategy for TheatreWorks. Our challenge was to attract a wider range of people in our community. Everyone was thrilled with the results. Randy Adams - Managing Director, TheatreWorks Michele Nemschoff helped jump start our marketing efforts in a new market rapidly and successfully. She understood our business goals and delivered actionable findings that allowed us to move to market quickly. Kathy Kane, Former VP of Marketing, Kensington Technology Group © Copyright 2004, Indigo Partners. All rights reserved.