A.C. Ross has worked at the highest levels of management on all aspects of corporate strategy, technology marketing, and business development in Silicon Valley since 1981.

At Indigo, where he is a co-founder and principal, A.C. focuses on helping companies use technology to identify, acquire, and retain their most profitable customers. He has helped Actuate, NTI, Symantec, Sun Microsystems, USF, and several startups identify the markets that would respond most favorably and profitably to their products, especially ones based upon new technologies. He co-founded two software companies and has helped startups raise funding from top-tier venture capital firms Kleiner Perkins, Accel Partners, and New Enterprise Associates.

He occasionally acts as an interim marketing executive for clients. He was the vice president of marketing and business development at HotDispatch and vice president of marketing at Be, Inc. He was a business unit manager and director of marketing at Sun Microsystems, a venture capital associate at U.S. Venture Partners, and a management consultant at Bain & Company.

A.C. earned an SM in Management from MIT's Sloan School and an SM in Chemical Engineering and an SB in Chemistry from MIT. He also served as an Armor officer in the U.S. Army for four years. He teaches business planning and coaches foreign executives and MBA students on planning and pitching skills as an adjunct professor at the University of San Francisco. He's writing a book on how to pitch business plans to venture capitalists.

Karen specializes in consulting with software, hardware, telecom, and Internet companies. She led projects in a variety of disciplines including: brand strategy, product marketing, customer acquisition and retention, and business development.

Karen holds an MBA from Stanford University and a BS in Systems Engineering from the University of Virginia.

An Indigo Partners client-turned-partner, Judy brings more than 18 years of marketing, marketing communications, marketing operations, and market research experience to the Indigo practice.

With roles ranging from VP of Marketing Communications and Demand Creation at Netscape Communications to Field Marketing Manager and Product Introductions Manager at Apple Computer, Inc., Judy has introduced dozens of products and campaigns into a wide variety of markets. During her six years as a consultant, she has worked with several companies in Technology, Life Sciences, and Alternative Energy industries. On a pro-bono basis, Judy currently also serves as VP of Marketing and Communications for Palo Alto Partners in Education (PiE), an education foundation which currently raises $4M of private funding annually for Palo Alto public schools.

Judy earned a BA in Psychology with a Business Concentration from the University of California at Los Angeles (UCLA).

With over 20 years of marketing and communications experience, Patty is expert at translating complex business concepts and strategies into clear and inspiring narratives that drive action. She develops compelling value propositions and stories that resonate with clients, partners, and employees. Recent clients include Starbucks, Disney, Levi Strauss, Coca-Cola, eBay, Microsoft, Hewlett-Packard, and AngelPoints.

Previously, Patty worked for SYPartners in San Francisco for ten years—collaborating with executive teams from IBM, Deloitte, Nike, Hewlett-Packard, Charles Schwab, Johnson & Johnson, Gap, Yahoo!, Alcoa, PBS, Marsh, and The Center for American Progress. She has been published in Harvard Business School's Strategy and Innovation.

Before SYPartners she ran her own consulting business, developing marketing and communications strategy for clients including Apple, Sun Microsystems, Netscape, and Worldview Technology Partners.

Prior to that, she worked in marketing and sales at NeXT—designing programs and resources to accelerate sales. She spent nine months in Europe helping launch NeXT across multiple countries. She also worked in marketing at Apple—researching customer experiences across all markets and developing meaningful customer stories that were showcased across Apple's global marketing campaigns.

Patty started her career in journalism, working at ABC News in Washington, on documentaries for PBS in San Francisco, and as a wire service reporter. She holds a BA in International Relations from Stanford University and a MS in Journalism from Columbia University.

Liz Bradley has spent over 20 years in consumer and brand marketing. She has extensive operating, branding, and positioning experience for small to mid-sized organizations. She has developed venture capital presentations, written business and marketing plans, hired and managed marketing, design and sales professionals, and developed and implemented brand strategies.

Liz's marketing acumen was developed over the years as a brand marketing executive for consumer product companies and advertising agencies, such as Chiat/Day Advertising (Apple Computer and Nike accounts), General Mills, Giro Sport Design, and Rock Shox. Since mid-1998, Liz provided marketing consulting services to both Internet and traditional consumer product companies (Netscape, Backflip, NapaStyle, US Sports, Ariat). For many clients, she has acted as the vice president of marketing during the start-up or transition phase.

Liz holds a BA and an MBA from Stanford University.

Liz is currently on leave from Indigo as the VP Global Marketing for Ariat International.

Prior to consulting, Michele held marketing positions at Apple Computer, NeXT Computer, Rand McNally, and Strategic Mapping. Using her marketing experience, she also spent a year with a UN- and EC-sponsored consulting group in Poland providing marketing advice and expertise to newly emerging private companies.

Michele received an MBA from Stanford University and a BS in Economics from the Wharton School.

Michele is currently on leave from Indigo as the Senior Director of Marketing at PARC.